Sports sponsorship is a key element in Dubai Duty Free’s marketing strategy, enabling the business to reach a global audience via strong media exposure. Ireland’s flagship race will be viewed all around the world with viewers tuning in from Japan, Australia, New Zealand, Korea, South Africa, USA, across Europe, Mongolia and the United Arab Emirates, home to Dubai Duty Free.
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Alongside centrepiece the Dubai Duty Free Irish Derby the company is sponsoring five other races on Derby Day. The Dubai Duty Free Irish Derby Festival has grown in size and reputation since the travel retailer took on the role of title sponsor in 2008. He praised the Irish Horse Racing Regulatory Board, Horse Racing Ireland and The Curragh Racecourse and its team for keeping racing going during a difficult couple of years and for safely overseeing the return of spectators to the track. McLoughlin said: “Barretstown do marvellous work to support sick children and their families, and we are very happy to support them in their endeavours.” This year Dubai Duty Free is working with Barretstown Children’s Charity located in Ballymore Eustace in Co. Over €200,000 of this was pledged directly by Dubai Duty Free through its own Foundation.
The company has helped raise over €640,000 for local children’s charities and for people in need in Ireland. 8,972 Free Ruler Photos and Premium High Res Pictures - Getty Images CREATIVE BROWSE BOARDS CART Images Images Creative Editorial Video Creative Editorial FILTERS CREATIVE EDITORIAL VIDEO 8,972 Free Ruler Premium High Res Photos Browse 8,972 free ruler stock photos and images available, or start a new search to explore more stock photos and images. We also sponsor the Ladies Fashion element of the race day with a great prize of a trip to Dubai.”ĭuring its tenure as title sponsor Dubai Duty Free has been part of many activities beyond race day.
An example of this is the Dubai Duty Free Irish Derby Golf Classic which will take place at The K Club on Thursday, 23 June. He added: “Over the term of our sponsorship, we have worked closely with The Curragh team and endeavoured to grow this event into a festival with activities taking place both on and off the track. The retailer is targeting US$1.4 billion in sales in 2021, as its recovery from the impact of the pandemic continues
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